- Managing and preparing the commercial launch, including all documentation for NFC Reader/Controller products with a particular focus on Point of Sale and IOT;
o Press Releases with customers and partners.
o Preparation and updating fact sheets, fighting guide documents and presentations
o Preparing product, application, and market presentations.
o Carrying out commercial training to value chain partners and channel partners.
- Revenue, margin, and forecasting responsibility for the NFC Reader/Controller products.
- Responsible for the commercial management of the product throughout its lifecycle from launch to end of life.
- Continually evaluating the product and augmented product strategy and tactics through understanding and anticipating the competitive environment, customer, and market needs.
- Developing and managing key customers, eco system and value chain partners.
- Driving sales, distribution, and value-added resellers to reach company sales, funnel, and design win targets.
- Liaising with Application Engineering, QA and Operations to prioritise customer requests by revenue or strategic importance.
- Collect and communicate market and competitive insights to define the next generation of products.